Setting up a trade show table display is a great offline method to demonstrate the value of your products or services to potential customers and make contacts in your industry. Keep in mind that trade show display alone is not as effective unless you are employing smart online tactics to grow your customer base. Your trade show table display represents your company and helps you gain exposure, so it’s important to choose your set-up wisely. Below are some helpful tips for setting up an effective, attention-grabbing trade show table display.
Choosing Effective Graphics
Studies show that you have about three seconds to attract someone’s attention with a trade show table display. In order to grab people’s attention in such a short amount of time, you need to choose effective graphics. Your graphics should tell onlookers who you are, what you do, and why you’re better than the competition. Keep the graphics simple and easy-to-read, but don’t be afraid to be bold.
Give Away Promotional Items
Handing out promotional items is a no-fail way to drive traffic to your trade show table display. People love free stuff and giving promotional items away is an excellent way to build your brand and keep your company at the forefront of people’s minds. Some promotional items that work well at trade shows include tote bags, water bottles, notebooks, and lip balm.
Use Video
Prepare a video presentation that you can show at your trade show table display. You can use trade show video presentations to introduce new products, discuss your company’s goals, interview customers, and present appealing graphics. Hire a professional to produce your trade show videos to ensure that they’re impressive enough to engage passerby.
Offer Entertainment and Prizes
Nothing draws a crowd more than a trade show table display that features games and prizes. Trade show games, such as spin to win, darts, mini bowling games, and putting games, build excitement and bring out people’s competitive spirit. Entice participants with prizes that are useful and relevant to your industry.
Employing good trade show practices coupled with a smart online marketing strategy will help to propel your business forward.